Nike

NOT KNOWING = NOT GROWING

Content
Concept
Production

Nike, Patta co-founder Edson Sabajo and GOWTU teamed up with the Amsterdam University of Applied Sciences to give students from the minor Entrepreneurship the opportunity to create and launch their own sneaker. Weekly creative sessions on campus resulted in a clean Air Max 90 design that represents the student's view on people's ignorance around diversity. Education is the key to fighting this same ignorance or as the campaign states: NOT KNOWING = NOT GROWING.