BYBORRE

ON-PATTERN

Content
Concept
Production

BYBORRE services a niche demographic, supporting leading brands such as The North Face, Gore-Tex and Nike, who are interested in pushing forward their textile developments through the studio’s extensive knowledge on design- and knitting techniques. The studio’s own clothing label is where BYBORRE strives to create a better understanding of their innovation stories. The archetypical clothing pieces exist to showcase the relationship between material and machine, at the same time introducing a new approach to fashion. Our partnership with BYBORRE revolved around sharpening the studio’s branding.