NIKE

SNKRS

Concept
Strategy
Curation & Content

With over two million subscribers worldwide, within two years SNEAKRS has evolved from a mobile retail platform dedicated to the most exclusive drops, into a community of true sneaker lovers. As Nike saw the community grow along with the highly involved behavior of its members, they felt it was time to bring the app to the next level. Besides being a place for sneakerheads to find their next gem, Nike wanted the app to become a place for inspiration and education. We worked together with the SNEAKRS team to first build a framework in which we could create content that would culturally resonate with the sneaker community as well as stay true to the core of the app.