CREATING CULTURAL CURRENCY FOR BRANDS

Footwear brand Neutra and textile innovation studio BYBORRE unfolded their creative relationship during Milan Design Week. Our team was asked to help kick-off the creative conversation between both brands and some of the industry's leading minds. The Neutra brand was created to ultimately become a platform to celebrate a community championing conscious footwear design. With BYBORRE already being established as a huge advocate for a more responsible and sustainable industry, the collaboration presented the perfect opportunity to start a conversation on making a humble difference in the world through design. Inspired by this notion, we hosted an inspirational evening to spark ideas and lay foundations for future initiatives and collaborations. Among our guests were Salehe Bembury, Helen Kirkum, The Shoesurgeon, Mr. Bailey and of course our very own Masta Lee. Andrea "FACE" Facelli and his father presented us with the best in Italian cuisine followed by a night out on the town.
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