Ahead of Paris Men’s Fashion Week, BYBORRE prepared to present their latest seasonal drop called The Layered Edition. This Edition embodies layering throughout the entire design process, starting from yarn, to structures, to fabrics, and ultimately the garments and how they are worn. The GORE-TEX brand and The Woolmark Company partnered capsule added another layer to this Edition through added material functionality and providing a stage for new materials altogether.
Across two evenings in BYBORRE’s Le Marais showroom, we built an experience that brought the concept of layering to life visually and creatively through space design, food by chef Celine Pham, music by Tom Trago and a deeper dialogue with co-founder Borre Akkersdijk.
Concept
Space design
Amplification
