Just six months after launch, Neutra had the opportunity to introduce itself to design leaders within the sneaker industry at Milan Design Week through its partnership with BYBORRE. With a mission to make a humble difference through process and design in collaboration with its community, the brand needed a moment that would spark genuine dialogue around shared values, interests, and experiences.
Every detail of the evening was carefully curated with meaning woven into the narrative; from the scenography to the food, prepared by Milanese artist and chef Andrea “Face” Facelli. During the family-style dinner, guests were gifted the yet-to-be-released Neutra Simbiosi, a custom BYBORRE x Neutra pouch filled with tools beloved by creatives, and a hand-drawn portrait by Neutra’s own creative director and renowned artist Bertrand Aznar.
The evening was an intimate, engaging experience that not only showcased Neutra’s values of craftsmanship, integrity, and community, but also cemented relationships with some of the industry’s most respected creative leaders such as Salehe Bembury, Tyrsa, Helen Kirkum, Yue Wu and Myles O'Meally.
Concept
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