GOWTU was enlisted by Nike to reposition the SS17 Tech Pack collection, emphasizing its versatility and must-have appeal. Through our private concierge we invited twenty cultural leaders to the Tech Pack Room for an exclusive, tailored experience, allowing them to explore the collection in detail with Nike staff and stylist Jean Paul Paula. Following this, we collaborated with photographer Dennis Branko and our guests to create the Tech Pack campaign on the streets of Amsterdam.
