Leading up to the Women’s World Cup, a fresh energy was arising within the female creative community that was redefining the culture of football. For Nike Studio Paris, we took a deep-dive into the stories of three women and how football impacts their creative evolution.
With Agathe Breton, former pro-footballer turned photographer whose work amplifies female athletes, we worked on a photography piece . For two video pieces, we featured Chloé Wary, a footballer, illustrator, and mother coming off her recent book release, and Lucie Mourcel, founder of Maison Mourcel, transforming football apparel into reimagined feminine pieces.
Each portrait and film segment was crafted to reflect not just their personal stories, but the greater narrative of women claiming space in football culture. The imagery and motion captured moments of resilience, creativity, and identity, tying back to Nike’s mission to push women’s sport forward in the cultural conversation.
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