Nike - The Pink Era

To mark the 30th anniversary of the Air Max 95 OG, Nike and JD relaunched the iconic Pink Foam with a first-ever focus on women. Our task was to design an experience in London that would empower female communities and build cultural relevance.

We created The Pink Era - an immersive event that redefined the AM95 through a bold, feminine lens. Hosted at Protein Studios, the experience blended product storytelling, curated styling with London stylist Leah Abbott, a nail customization bar led by celebrated nail artist Angel My Linh, and live performances from Sasha Keable and DJ Miamor. Guests also contributed to a supersized AM95 community art piece, adding their own voices to the celebration.

Every detail, from pink matcha cocktails to custom packaging and set design, was crafted to inspire self-expression and connection. The result: a vibrant community moment that reintroduced the AM95 Pink Foam for a new generation of women, celebrating confidence, creativity, and unapologetic style.