Polaroid - Flip

In April 2025, Polaroid launched the Flip: a tech-packed instant camera in an iconic design, made to capture life in real time without screens or distractions. To bring this message to life, we turned to some of the most influential Instagram archive pages, inviting them to share their perspective on the value of analog photography today.

We partnered with HiddenNY, Sabukaru, and What’s Culture - platforms known for their deeper narratives within contemporary culture - and asked them to interpret the Flip and its relevance through their own lens. Their content contrasted digital overload with real-world presence, positioning the Flip not just as a product, but as part of a lifestyle rooted in creativity and connection. The result: the Flip became more than a camera. It emerged as a symbol of returning to tangible, shared experiences.